While there are several networks attempting to attract advertiser dollars, the following four options are all established platforms that provide quality traffic. Google AdWords. This is the most popular pay-per-click option simply because of the volume of traffic it can provide. Google is the largest search engine, commanding a huge 67 percent search market share. Bing Network. More information about YBN can be seen in this infographic.
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5 AdWords Tips to Improve Your Pay-Per-Click Advertising
Healthcare Marketing Agency | Medical Advertising | Phase 5 Analytics
For starters, you need to ensure that the conversion tracking available through the major PPC search engines is in place. Run a lead-tracking report to see if conversion data is available in each search engine in use. Leave no landing page unchecked, no conversion path untouched. If the account has no conversion data, this is your chance to implement the codes. Utilizing the conversion tracking services through Google , and Bing will allow you to manage those accounts more easily because you will have immediate access to conversion statistics. Next you need to check the analytics tagging.
2019 PPC Statistics – A Comprehensive List of Pay-Per-Click Stats
Iris Hearn. November 20th, min read. Social media is a powerful marketing tool to reach your audience and increase brand awareness. However, in recent years, the space has become much more competitive for brands and businesses of all sizes.